5 Ways Your Website can Improve Your Medical Practice Efficiency

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Let’s face it, most cases, your website is the first impression that people have of your business. Therefore, patient experience begins with your website.

Did you know that 77% people looking for health-related services use the internet?

Just think about the last time you searched for a healthcare specialist in your area. You were either greeted with a healthcare directory like Healthgrades.com or even a review website like Yelp.com. However, if optimized properly, there’s a good chance the practice’s website will appear on the first page of the search results.

Now that you have you have your potential patient’s attention, it’s time to set them (and yourselves) up with a great first impression. There’s no denying that an efficient, well-run practice set high marks in patient engagement so here are our Top 5 Website must-haves to help improve your practice’s efficiency and wow your potential patients.

  1. Fillable Check-In Forms
    This is possible one of the most time consuming activities for both the patient and the practice. Waiting for a patient to fill out forms while waiting can easily derail your whole schedule causing a every patient thereafter to be seen late. It’s very difficult, if not impossible to catch up with a bustling practice. All of our website designs offer a quick, easy-to-find link on the front page for your forms. We we can also create or update your forms to the universal PDF and make them fillable as well. This way, they patients can type their information in from the comports of their own home, print, sign and bring it in. No more illegible handwriting!
  2. Other Procedure Forms and Instructions
    Sometimes, depending on the service or procedure, additional forms and/or instructions must be given to the patient. In these cases, it’s great to have these available online as well. This is great if a patient loses instructions or if the practice requires this additional form to be filled out prior to a visit. The benefit is that it saves time and is also convenient.
  3. List of Participating Insurances
    As a general rule of thumb is that it is always good to have a list of insurance carriers you participate with. This can help the patient decide prior to visit if they are covered. However, we also recommend adding verbiage to the page encouraging them to contact the office if they have any questions or concerns since many insurance plans are complex.
  4. Address with Map, Picture and Instructions (if required)
    In the day and age of GPS, there’s still a segment of the population that have not fully adopted the full functionality of Google Maps, Waze, and the like. Other may have an idea where you are, but unsure of which build you are located in. Well, a picture is worth a thousand words and goes a long way in helping your potential patients locate you. Additional instructions are great if you want to notify patients of parking concerns, or if your suite is located in a hard to find area (like at the end of the hall behind the deli). If your building has multiple doors, than you can add a photo of the door which is closest to your office. Yet another easy website addition to make life easier for your patients.
  5. Patient Portal Integration
    This is probably one of the post important items on your website since it goes far beyond simply patient experience. Having a patient portal integration on your website has the ability to:
    • Increase Patient Communication
    • Streamline Patient Registration and Administrative Tasks
    • Improve Patient care with the ability to access and share patient information electronically
    • Foster better Patient-Physician relationships
    • Improve Clinical Outcomes
    • Optimize Medical Office Workflow
    • Allow patient payments online

Although all of the websites that we host and build use the industry standard SSL (Secure Sockets Layer) security technology encryption, we do not offer the patient portal itself. Most Practice Management (PM) systems offer this as part of Merit-Based Incentive Payment System (MIPS) and Medicare Access and CHIP Reauthorization Act (MACRA) compliance. We create a landing page and link to your patient portal to make the experience as seamless as possible. As a bonus, if you have instructions on how patients access and navigate your patient portal, we will include that as well. Just as a reminder, our medical billing division can help source with any PM, EHR/EMR or billing questions that you make have.

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AGILITY DIGITAL is the digital marketing subsidiary of Agility Medical Billing & Solutions that specializes in helping independent medical practices attract more patients and generate more revenue through strategic online marketing.

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