Healthcare SEO is Critical to You Practice – Here’s Why
SEO is a popular term for digital marketers but let’s break it down into simple terms. SEO is short for Search Engine Optimization and it is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. To truly understand this and how it relates to your practice lets take a step back and think about Google.
The Google search engine is designed for one distinct purpose; provide consumers with the best, most timely, relative and accurate information possible. This is the intent for all search engines however, Google is the 800 pound gorilla that does it best.
So, why is search engine optimization and why healthcare marketing is critical to your practice? To answer this question let’s discuss Paul the Podiatrist (names have been changed to protect the innocent).
Paul currently has a basic website for his practice but it isn’t receiving any traffic. Luckily, most of his clients are all through word of mouth and referrals. His reputation has suited him well, but he still has large gaps in his patent schedule and he’s wondering if he should advertise.
Advertising like Pay Per Click (PPC), physical ads, and mailers can offer short-term success, however SEO is a long-term play that has an opportunity help his practice grow exponentially for years to come!
Effective SEO helps get websites ranked (or listed) high in Google and other major search engines which will increase visitors to your website.
Essentially, the results of good SEO is that prospective patients will know you exist when searching online because your website will now display in the search engine results for targets keywords.
We can help your practice succeed by structuring an SEO Strategy that will make you stand out above the competition. Contact us today and talk to one of our Healthcare SEO experts. We are not a regular digital agency that caters to all, we only specialize in healthcare marketing!